00 / VISION
Not a walking app.
The operating system for pet ownership in Israel.
Walks are the wedge. Trust is the moat. The endgame is every transaction a dog owner makes — booked, paid, and remembered through doggy.
01
Own the Walk
Become the default booking layer for every dog walk in Israel — Tel Aviv first, national by year three.
02
Expand the Stack
Layer grooming, boarding, vet booking, and insurance on top of the trusted walker relationship.
03
Operating System for Pets
Become the indispensable Hebrew-first app every Israeli pet household opens daily — from Dog Cop alerts to vaccine reminders.